• Annie has been featured in New York Magazine's "Beginnings: The Breakthrough Moments" alongside Connie Britton, George Clooney, and Yoko Ono.

    He gave me a list of hands that I was allowed to play.
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  • Annie Duke was featured in USA Today in 2015 for her ability to understand human foibles, which she exploits to great success at the gaming table, and apply it to managing investments.

    "Some of the wisest words on financial planning this year come from a poker champion named Annie Duke." -Larry Light, AdviceIQ
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Four Ways Annie Duke Talks About Decision Strategy

Whenever we have to make a choice based on less than perfect information or with consequences over time, we are using decision strategy. In the workplace, success depends on how we make those choices. Everyone, from the newest employees to the principals, is part of the continuous cycle of deciding and learning. These same strategies determine the quality of choices in relationships, health and lifestyle, investing and consumerism, and parenting. Drawing on the unique combination of training as a behavioral scientist and 20 years as a professional poker player, Annie Duke offers frank assessments of the challenges presented by decision strategy and practical ways of confronting those challenges.

Workplace Culture

At work, we learn through experience. Whether those lessons stick depends on overcoming irrational thinking patterns with a constructive workplace culture.

Decision Fitness

During the moments when we make decisions or experience outcomes, we can easily be influenced by emotions connected with winning and losing. Setting up "best practices" in advance can minimize that influence.

Facts, Beliefs, and Probabilities

Our brains developed for quickness, but they lack the accuracy and completeness of computers. There are, however, several ways we can improve how we process and interpret information.

Long-Term Thinking

Humans have the unique ability to imagine and contemplate the future. Our short-term and long-term goals frequently conflict, however, and when they do, our instinct is to sacrifice the future for the present.

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  • “Annie showed us how to scale thoughtful risk taking in a complex organization and in so doing realize the dream of Collaborative Agility! And she helped me hold up a mirror to my own biases and self-limiting beliefs, helping me let go and grow toward becoming the leader I have always wanted to be.”

    Jeff Westphal, CEO and Co-Owner, Vertex Inc.

  • “We should be thinking a lot more about decision making and the feedback loop. Especially in my industry, I’m in real estate so I have very long feedback loops, so never really sat down to think about how are the decisions I’m making going to yield what feedback and she really gets you to think about that.”

    Bill Glaser, Real Estate Executive

  • “There’s a lot of advice that I’m actually going to take into my day-to-day from … as a manager at a startup we constantly talk about our wins and losses, but we never really talk about the bad decisions within the wins, and I think that’s really important.”

    Jenna Flateman Posner, Sales Executive

  • “Annie Duke’s presentation at our law firm retreat was one of the highlights of the weekend. Her message focused on how to best benefit from feedback to assist in critical decision making. Her presentation was lively, informative and fun. Annie’s background as a champion poker player and her studies in cognitive psychology provide a terrific example of how an academic foundation can infuse and inform business practices. Annie’s tales from the poker world provided an interesting way to think about good decision making.”

    Nicholas J. LePore III, Attorney, Schnader Harrison Segal & Lewis LLP

  • “She was one of us, an Entrepreneur, willing to sit down with a group of strangers (all be it fellow entrepreneurs) and share a life line of the ups and downs and the wisdom gained from the journey. What a gift."

    Erick Slabaugh, Attendee, Entrepreneurs’ Organization Seattle

  • "Annie Duke’s extraordinary life experience combined with her incisive brain and her clued-up attitude all combine together for unique and compelling listening."

    Mike Faith, Owner, Headsets.com

  • "Annie Duke was a homerun at the Mid-Year Meeting. The title of her presentation… had people intrigued even before the program began. Her engaging style and informative insights on how lessons learned at the poker table might be applied in the business arena, including the trial of cases, kept her audience of lawyers, spouses and guests riveted from start to finish."

    Herman Russomanno, President, International Academy of Trial Lawyers (IATL) Mid-Year Meeting

  • "Annie is a master at delivering an engaging talk that leaves the attendees thinking about the message and how it applies to their world long after her presentation concluded.”

    Maria Himebaugh, Vice President, Revenue Management, Marriott International

  • “Annie Duke’s presentation at our law firm retreat was one of the highlights of the weekend. Her message focused on how to best benefit from feedback to assist in critical decision making. Her presentation was lively, informative and fun. Annie’s background as a champion poker player and her studies in cognitive psychology provide a terrific example of how an academic foundation can infuse and inform business practices. Annie’s tales from the poker world provided an interesting way to think about good decision making. The presentation resulted in energized discussions throughout the evening.”

    Nicholas J. LePore III, Schnader Harrison Segal & Lewis LLP

  • “Annie’s entertaining presentation and discussion provided thoughtful insights into decision making and continual learning that were informed by her cognitive research and her experiences at the poker table.”

    Wayne Schug, Vice President of Strategy and Business Development, Midcontinent Independent Systems

  • “Annie Duke has led two lives that intersect in a manner few would imagine, but make insightful sense once you hear her. She pursued a PhD in cognitive psychology—but she used it to become a world champion professional poker player—and now she is using her experiences in poker to expand her understanding of cognitive psychology.  She can make you aware of thoughts and emotions of which you were never conscious, but recognize the minute she explains them.  The more I think about what she said, the more real life lessons I learn and practical insights I gain.”

    David C. McBride, Delaware State Chair for the American College of Trial Lawyers